Anchors make it easy to link to a specific part of a web page. While these can be placed anywhere in text, the landing page anchor item is an invisible utility that gives you more control over the placement of that link. 

1. Add a simple anchor block and give it a one word name - and save.
   
2.  Drag the block up or down the stack to where you want it to fall 
    
3. Add that anchor when you link to the page